Data architecture advisory
Fix Your Upstream Data. Stop Waiting Days for Answers.
If it takes your leadership team longer than 15 minutes to get a trusted answer to a business question, your data architecture and team structure are broken. We deploy a proven two-step framework to convert your data operations into a high-velocity decision engine.
Two-step framework
How We Help You Scale
A systematic two-step approach to eliminating data debt, speeding up decisions, and unlocking the true strategic value of your analytics team.
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01. Upstream Pipeline Restructuring (Agile Ledger Architecture)
We fix upstream data integrity and pipeline workflows by starting directly with your next quarterly business priorities. We establish clean, ready-to-consume Gold-layer tables that eliminate invisible data debt, giving your team a governed, bulletproof baseline for daily reporting and AI readiness.
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02. Analytics Organizational Restructuring
We transform your analytics department from reactive SQL ticket-takers into embedded strategic partners. By placing trained analysts as decision compasses inside your critical business functions, your analysts don't just run ad-hoc reports—they actively monitor data debt growth and ensure each department stays pointed in the right direction.
Growing an individual career rather than an organization? See mentorship.
Our people
Who We Are
Executive Data Strategy & Analytics Transformation
Christopher Doidge is the founder of U&I Consulting and an advisory data architect specializing in executive data strategy and analytics transformation. As the creator of the Agile Ledger Architecture framework, he helps enterprise leadership convert fragmented BI environments into trusted decision infrastructure.
With over a decade of hands-on data leadership—ranging from directing supply-and-demand forecasting logic for global agricultural enterprises to leading governed Medallion pipeline shifts for major European classifieds platforms—Christopher focuses on eliminating data debt and drastically reducing executive Time to Insight.

